{"title":"Everyday Midi Dress","description":null,"products":[{"product_id":"ava-effortless-comfort-dress","title":"Ava | Everyday Midi Dress","description":"\u003ch3 data-end=\"134\" data-start=\"91\" data-section-id=\"1a0y5ye\" style=\"text-align: left;\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"132\" data-start=\"95\"\u003eEffortless Style, All-Day Comfort\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"487\" data-start=\"135\" style=\"text-align: left;\"\u003e\u003cstrong\u003eDesigned to look great and feel even better\u003c\/strong\u003e, this dress is\u003cstrong\u003e perfect\u003c\/strong\u003e for days when you want something that feels instantly comfortable while giving you a naturally elegant look. The soft, breathable fabric moves with you, and the relaxed silhouette flatters without clinging. Practical pockets add convenience, making it a \u003cstrong\u003edress you’ll keep reaching for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"487\" data-start=\"135\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0676\/7502\/9704\/files\/wagfwu1757584948944.jpg?v=1775716542\" alt=\"\" width=\"498\" height=\"664\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"511\" data-start=\"489\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"511\" data-start=\"494\"\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"541\" data-start=\"514\"\u003eSoft, Breathable Cotton Fabric\u003c\/strong\u003e – Keeps you comfortable all day while offering a light, airy feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"634\" data-start=\"612\"\u003eRelaxed Silhouette\u003c\/strong\u003e – Flattering fit that allows ease of movement without clinging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"723\" data-start=\"702\"\u003ePractical Pockets\u003c\/strong\u003e – Added convenience and functionality without sacrificing style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"912\" data-start=\"791\"\u003eSlip into effortless elegance—this dress is perfect for errands, but so comfortable, you'll want to wear it all day long.\u003c\/p\u003e","brand":"Olyra London","offers":[{"title":"Blue \/ S \/ UK 6-8","offer_id":58534886539609,"sku":"63982949794141","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M \/ UK 10","offer_id":58534886572377,"sku":"63982949826909","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L \/ UK 12","offer_id":58534886605145,"sku":"63982949859677","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL \/ UK 14","offer_id":58534886637913,"sku":"63982949892445","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL \/ UK 16","offer_id":58534886670681,"sku":"63982949925213","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL \/ UK 18","offer_id":58534886703449,"sku":"63982949957981","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 4XL \/ UK 20","offer_id":58534886736217,"sku":"63982949990749","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/3354\/2745\/files\/wagfwu1757584948944.jpg?v=1783545522"},{"product_id":"karla™-robe-midi-multicolore-elegante","title":"Karla™ | Everyday Midi Dress","description":"\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA colourful dress to brighten up your day\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Karla™ dress combines a sophisticated multicoloured print with a flowing midi cut to create an elegant and naturally feminine silhouette. Lightweight and comfortable to wear, it will see you through from morning to night, whether you’re out and about in town, on holiday or enjoying lunch on a terrace.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy you’ll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eA stylish multicoloured print that adds a touch of freshness.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eA flowing midi length that naturally flatters the figure.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLightweight, breathable fabric for optimal comfort.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEasy to pair with sandals, trainers or a light cardigan.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePerfect for sunny days, days out and holidays.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade from a blend of 65% cotton and 35% viscose, this dress is soft to the touch, highly breathable and drapes beautifully. Its lightweight fabric keeps you feeling cool and comfortable all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFit: Flowing\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLength: Midi\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNeckline: Round neck\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSleeves: Short\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePattern: Multicoloured\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSeason: Spring and summer\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eSize guide\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe recommend choosing your usual size. If you are unsure between two sizes, opt for the larger one for maximum comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ovara London","offers":[{"title":"S (UK 10-12 \/ EU 38-40)","offer_id":58597712232793,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"M (UK 14-16 \/ EU 42-44)","offer_id":58597712265561,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"L (UK 18-20 \/ EU 46-48)","offer_id":58597712298329,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"XL (UK 22-24 \/ EU 50-52)","offer_id":58597712331097,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"2XL (UK 26-28 \/ EU 54-56)","offer_id":58597712363865,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3XL (UK 30-32 \/ EU 58-60)","offer_id":58597712396633,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"4XL (UK 34-36 \/ EU 62-64)","offer_id":58597712429401,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5XL (UK 38-40 \/ EU 66-68)","offer_id":58597712462169,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/3354\/2745\/files\/hf_20260707_174006_0d9127b7-6240-4c44-80c8-dd073ab49657.png?v=1784148816"},{"product_id":"josefine-everyday-midi-dress","title":"Josefine™ | Everyday Midi Dress","description":"\u003ch2\u003eAn elegant dress designed to be worn every day\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eJosefine™\u003c\/strong\u003e dress is the perfect combination of simplicity, comfort and elegance. With its flowing midi cut and lightweight fabric, it moves naturally with you whilst creating a feminine and timeless silhouette. Easy to wear every day, it's just as lovely for a day in town as it is for lunch on a terrace.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eA flowing midi cut that naturally flatters the figure.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLightweight, breathable fabric for long-lasting comfort.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTimeless style that's easy to accessorise to suit your mood.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAn elegant drape that moves with you every step of the way.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePerfect for everyday wear, leisurely walks and holidays.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMaterial\u003c\/h3\u003e\u003cp\u003eMade from a blend of \u003cstrong\u003e65% cotton and 35% viscose\u003c\/strong\u003e, this dress is soft to the touch, highly breathable and drapes beautifully. Its lightweight fabric keeps you feeling cool and comfortable all day long.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eFit: Flowing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLength: Midi\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eNeckline: Round neck\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSleeves: Short\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSeason: Spring and summer\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize guide\u003c\/h3\u003e\u003cp\u003eWe recommend choosing your usual size. If you are unsure between two sizes, opt for the larger one for maximum comfort.\u003c\/p\u003e","brand":"Ovara London","offers":[{"title":"S (UK 10-12 \/ EU 38-40)","offer_id":58597712757081,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"M (UK 14-16 \/ EU 42-44)","offer_id":58597712789849,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"L (UK 18-20 \/ EU 46-48)","offer_id":58597712822617,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"XL (UK 22-24 \/ EU 50-52)","offer_id":58597712855385,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"2XL (UK 26-28 \/ EU 54-56)","offer_id":58597712888153,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3XL (UK 30-32 \/ EU 58-60)","offer_id":58597712920921,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"4XL (UK 34-36 \/ EU 62-64)","offer_id":58597712953689,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5XL (UK 38-40 \/ EU 66-68)","offer_id":58597712986457,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/3354\/2745\/files\/hf_20260707_173801_ba1483f7-c247-4a76-86cb-df59f7731f7a.png?v=1784148816"},{"product_id":"asta-everyday-midi-dress","title":"Asta™ | Everyday Midi Dress","description":"\u003ch2\u003eA dress designed to accompany you every day\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eAsta™\u003c\/strong\u003e dress combines a flowing midi cut with a timeless style to offer you a naturally elegant silhouette every day. Lightweight, comfortable and easy to wear, it flatters the figure whilst allowing complete freedom of movement. An essential piece for days in town, holidays or moments of relaxation.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eA flowing midi cut that naturally flatters the figure.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLightweight, breathable fabric for optimal comfort.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTimeless style that's easy to accessorise to suit your mood.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAn elegant drape that moves with you every step of the way.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePerfect for everyday wear, leisurely walks and sunny days.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMaterial\u003c\/h3\u003e\u003cp\u003eMade from a blend of \u003cstrong\u003e65% cotton and 35% viscose\u003c\/strong\u003e, this dress is soft to the touch, highly breathable and drapes beautifully. Its lightweight fabric keeps you feeling cool and comfortable all day long.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eFit: Flowing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLength: Midi\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eNeckline: Round neck\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSleeves: Short\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSeason: Spring and summer\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize guide\u003c\/h3\u003e\u003cp\u003eWe recommend choosing your usual size. If you are unsure between two sizes, opt for the larger one for maximum comfort.\u003c\/p\u003e","brand":"Ovara London","offers":[{"title":"S (UK 10-12 \/ EU 38-40)","offer_id":58597713019225,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"M (UK 14-16 \/ EU 42-44)","offer_id":58597713051993,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"L (UK 18-20 \/ EU 46-48)","offer_id":58597713084761,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"XL (UK 22-24 \/ EU 50-52)","offer_id":58597713117529,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"2XL (UK 26-28 \/ EU 54-56)","offer_id":58597713150297,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3XL (UK 30-32 \/ EU 58-60)","offer_id":58597713183065,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"4XL (UK 34-36 \/ EU 62-64)","offer_id":58597713215833,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5XL (UK 38-40 \/ EU 66-68)","offer_id":58597713248601,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/3354\/2745\/files\/hf_20260707_174027_ada5948e-d31a-4fab-8b85-ed87d5b471aa.png?v=1784148816"},{"product_id":"raya-everyday-midi-dress","title":"Raya™ | Everyday Midi Dress","description":"\u003ch2\u003eA lightweight dress designed to go everywhere with you\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eRaya™\u003c\/strong\u003e dress is designed for those who seek a natural elegance without compromising on comfort. Its flowing midi cut, lightweight fabric and feminine silhouette make it an ideal piece for sunny days. Easy to wear and accessorise, it's just as lovely for a leisurely walk, lunch on a terrace or a summer getaway.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eA flowing midi cut that naturally flatters the figure.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLightweight, breathable fabric for optimal comfort.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eElegant, timeless style that's easy to wear every day.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA flowing drape that moves with you every step of the way.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePerfect for summer days, holidays, days out and everyday wear.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMaterial\u003c\/h3\u003e\u003cp\u003eMade from a blend of \u003cstrong\u003e65% cotton and 35% viscose\u003c\/strong\u003e, this dress is soft to the touch, highly breathable and drapes beautifully. Its lightweight fabric keeps you feeling cool and comfortable all day long.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eFit: Flowing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLength: Midi\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eNeckline: V-neck\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSleeves: Short\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSeason: Spring and summer\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize guide\u003c\/h3\u003e\u003cp\u003eWe recommend choosing your usual size. 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Its flowing midi cut moves naturally with you whilst flattering the figure. 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Its flowing midi cut naturally flatters the figure, whilst its lightweight fabric keeps you feeling fresh and comfortable. 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